Strong Cosmetics Redesign

STRONG Cosmetics is a make-up brand by Jennifer Lapidakis inspired by fitness and the need for make-up that adapts to everyday life, not the other way around. This redesign was a design challenge for me. STRONG Cosmetics used to be a make-up brand that focused only on fitness beauty products. They decided to change their branding in order to focus more on the make-up and less on the fitness aspect of it. Basically to make it look less sporty, instead softer and more feminine.